Strategy to revitalise and reactivate ACME on social media

At, we have a crystal-clear strategy, and we’ll work to build your community and improve your interactions.
January 9, 2020
Attn: John
Version 1

Our proposal

Hi John!

After carefully analysing your case and researching your sector, we believe the solutions we propose below will significantly improve your social media presence. Thank you for choosing to assist you in this exciting new stage for your company

Interested? Keep reading!

Your target audience

Based on our research, your brand’s target audience is made up of women and men aged 28 to 45, managers in the finance department of a technology company.

Strategy to meet your objectives

As we’ve mentioned, we propose two basic objectives to meet.

  1. Build a community of users who engage with the brand.

  2. Boost interaction on each social media platform, and especially Instagram, by 60%.

Proposed actions for building a community

To build a community around your brand, we propose the following strategies:

Launch ad campaigns

This strategy complements the organic scope of social media posts. The purpose? To increase engagement and build a strong base of users to be targeted with remarketing, increasing the conversion rate

Use video content you create

There is no doubt: now more than ever, images play a powerful role in a brand’s communication strategy.

Campaigns with influencers

As part of the work we propose with influencers, we recommend:

  • Sponsored posts

  • Organisation of giveaways

  • Guest blogging

  • Affiliate marketing

Implementation schedule

Here are the time frames we propose so our strategy achieves the most optimal results.



Phase 1

Week of October 1

Phase 2

Week of December 3

Phase 3

Week of January 4, 2021

Your investment

Below is our proposal. We hope it meets your needs! If you have any questions, we are ready to assist you.

Identificación de KPI´s 1  500.00  500.00
Planning and implementation of strategy 1  3,375.00  3,375.00
Creativity 1  1,343.75  1,343.75
Facebook Ads campaign 2  1,500.00  3,000.00
Instagram campaign 2  2,000.00  4,000.00

TOTAL: $ 12,218.75

Meet our team

Who’s going to work on your project? Professionals with extensive experience in content creation, copywriting, design, audiovisual production and goal-oriented digital project management. In your case, they will be:


Alina Porter
Marketing Manager


Oscar McKenzie
Chief strategy officer


Carla Lopez
Project Manage

Terms and conditions

When will we start our work?

From September 2020.

Requirements to begin the project

  1. The project will begin as soon as we receive the first transfer marked ‘Start project’.
  2. The client is responsible for providing with the necessary materials (photos, corporate videos, etc.) for the completion of this project.
  3. Delays in the delivery of such materials shall result in a delay in the project’s completion of at least the same duration.

Included in this price quote

Everything you have read in this proposal.

Not included in this price quote

  • Custom designs not specified in this price quote

  • Content creation that has not been agreed upon

  • Social media management for longer than the time specified in the contract

  • Audiovisual production

  • Photography sessions

Payment terms

At the start of each phase, 50% of the amount shall be paid by bank transfer. When each stage is finished, the remaining 50% shall be paid by the same method within 30 days of the invoice date.


Our areas of work include content marketing, collaborating with influencers and designing social media strategies.

Want to learn more about us? Here are some of the projects we’ve had fun working on.



What did they want?

An online strategy to get more qualified leads and increase the conversion rate.

What did we propose?

From the moment we met with them, we were certain that their best option was to implement an Inbound Marketing strategy focused on creating high-quality content for both the corporate blog and the brand’s other channels.

What did we achieve?

We increased its organic traffic by 230%, reduced its bounce rate by 32% and increased conversions by 26%.




What did they want?

To improve their organic ranking and position themselves as a benchmark in their sector.

What did we propose?

First, we reviewed their keywords strategy and detected serious problems. We therefore suggested they completely revise their keywords. In addition, we created a detailed publishing calendar to implement for their blog.

What did we achieve?

Ranked the brand on page one of Google, increased daily blog visits by 62% and increased page reading time by 25%.