In New York on January 5, 2020
Valid until May 20, 2020
Your company’s goal is to capture 200 paying customers this year. Considering that your conversion rate is 35%, you would have to generate at least 50 qualified leads per month.
Therefore, based on the assumption that approximately 20% of your leads will move through all the phases of the conversion funnel, we propose the following objectives:
In this proposal, we’ll explain how we’ll develop your inbound marketing strategy to meet the proposed goals.
To develop a good inbound marketing strategy, we must correctly identify the characteristics of our buyer personas, who are semi-fictitious representations of our potential customers based on their demographic information, behaviour, needs and motivations. In other words, how they behave, where they live, what their socio-economic status is, what they consume, what they watch on TV...
By using the right keywords, we’ll not only boost our search engine ranking but also determine what people want and how they search for us, with the ultimate goal of increasing website visits and those leads with long tail keywords. With these keywords, we’ll work on the current website content and the main landing and exit pages, and we’ll create even more content.
Content is the cornerstone of any marketing strategy. By generating interesting content that adds value, we’ll bring users closer to your brand and guide them to conversion.
We estimate it will be necessary to publish four blog posts a month to achieve the desired conversion. All this content will consider both seasonal aspects and, obviously, the abovementioned keywords.
Social media platforms are another cornerstone of your marketing strategy. You can’t overlook them today, because they’re a way to:
Our recommendation for your company is to focus on Instagram, Facebook and LinkedIn.
|1 post/day + 2 stories|
|2 posts/week + information on job offers|
Obviously, this calendar may vary depending on the seasonal factors, and above all, during sales campaigns. These campaigns and factors will be considered on a case-by-case basis.
|Research and development||1|
|Delivery of complete strategy||7|
Your project is very complex, and a number of different professionals will be needed to bring it to fruition. Our entire team is senior and has more than 40 combined years of experience, so we promise you’ll be in good hands.
|Identification of typical buyers||1||292.59||292.59|
|Content writing (blog post)||12||115.38||1,384.56|
|Social media management||3||609.23||1,827.69|
|Creation of white paper||1||2,000.00||2,000.00|
|Review of website text||1||1,400.00||1,400.00|
Chief strategy officer