SEO Strategy


December 16, 2019

Attn: John

Version 2

Valid until February 14, 2020




ACME you shared with us a goal: increasing your leads.

This may seem challenging, especially when your closing rate is 18%, which means you’ll have to generate approximately 55 qualified customers per month. To meet this target, we must increase the organic traffic to your website and blog.

Therefore, we’ll build a new online presence for your company based on a high-quality SEO strategy, always with this goal in mind.

In this proposal, we’ll explain how we’ll significantly increase your organic traffic through keywords, optimized content and linkbuilding, all with the aim of increasing leads that result in sales.

Let’s get started.

‘At Company X, we have boosted our organic ranking by 230%’

Company X, a satisfied client of

What about success stories? Interested in hearing one?

Keep reading!

Once upon a time, there was a company called Company X that wasn’t worried about its conversion rate. It had many excellent leads that easily converted thanks to its overwhelming presence in the market. In short, it was virtually the only competitor in a tiny market.

But that dominant position was its main problem. And that problem was boosted by its poor online presence. Especially when the competition came along.

Competitors were smaller, yet smarter. They came along after operating in other markets. And they landed just when people were searching for them as an alternative.

Company X was pushed to page two of Google and was barely visible anymore. Its executives were starting to wonder if their company was irrelevant and when their customers’ love for them had faded. That’s why they called us.

Their goal was to get back on page one and thus increase organic traffic. And we achieved it: a 230% increase in their organic traffic. We did this by revising their website’s design and structure. We made different enhancements to make it faster and eliminated duplicate and obsolete content. We review the entire keyword strategy, focused on the most interesting landing pages and created a blog with all that treasured content that nobody was taking advantage of, content that represented years and years of work. With these measures, we achieved spectacular results:

  • Ranked on page one of Google for more than 100 keywords, going up against that bitter rival.

  • Reduced the bounce rate from more than 65% to 4% in just three months.

  • Increased leads and recovered customers who had gone to the competition.

  • Optimised conversion times.


This isn’t the growth chart, but it’s pretty close to how it would look :-)

Achieving that goal

Our work will consist of the following phases:

1. Auditing

Before we start developing strategies, we must gather information and learn about the behaviour of your website, what visitors do, landing and exit pages, your targets, how long it takes to achieve them and a thousand other things. We’ll do this by reviewing all the information that is already available on Google Analytics and Google Search Console.

2. Accessibility

This phase concerns how search engines access your website, so we’ll check the following:

  • Robots.txt and all the metadata given to robots individually on each page.
  • HTTP error codes that are coming up, and, above all, when they arise in the case of 5xx and 4xx errors.
  • XML sitemaps and how they are generated and updated.
  • Information architecture.
  • Contents blocked by any circumstance (JavaScript, display: none, etc.) that may affect the ranking.

3. Indexing

Once we verify how search engines are accessing your website, the next step is to ensure that all those pages are actually indexed and that said procedure is performed correctly and with the data that needs to be indexed.

To do this, we’ll simply search for several keywords on Google and determine how many of the pages are indexed by the search engine. And, incidentally, what’s there for the competition.

4. On-page ranking factors

  1. Content:

    A website’s content is the first thing the search engines look at to rank it. That’s why the user visits it, and that’s why it’s extremely important. We’ll review the structure of the information to not only ensure it is legible, but also check its coherence and hierarchy.

  2. Information architecture:
    This concept refers to how we organise and structure the website’s content so the user can browse through it. We must keep in mind that poorly defined architecture can harm SEO optimisation, generate a bad user experience and cause a Google ranking drop.

  3. Keywords:
    We’ll design a strategy to rank the pages of your site with different keywords, all relevant to your content and business. Keep in mind that ranking several pages with the same keyword confuses search engines, and above all, users.

5. Off-page ranking factors

Off-page SEO refers to the actions that you and other users take outside of your website to improve the search results. Here, we are talking about far more serious things like using a coherent inbound link strategy, how to coordinate your PR strategy to meet your business targets, and how all this will help customers find you while generating more buzz than the competition.

We’ll give you a series of guidelines that are very easy to implement in the short term. Results are guaranteed. :-)

6. Competitor analysis

After closely analysing your website, we’ll analyse three websites of your competition. Why three? Because your sector has just 10 relevant players in our country, and we don’t intend to waste working hours on things that are not worthwhile. It may sound blunt, but a SEO expert’s time is far better spent designing your strategy.

Scope of our service

So that everything flows and all our services are clear, here is an explanation of the scope of our work:

What it includes

  • Research and search for keywords.
  • Link-building campaign.
  • Analysis of your competition’s keywords.
  • Content strategy.
  • Website structure.

What it doesn’t include

  • Writing blog posts.
  • Design and implementation of recommendations for web design modification.
  • Associated publication costs (that is, the cost of publishing posts or news on third-party websites).

Economic proposal

Keyword consulting 1  1,298.70  1,298.70
On-site optimisation 1  2,136.36  2,136.36
Linkbuilding 1  967.74  967.74
Web analytics for SEO optimisation 1  1,446.15  1,446.15
Monitoring of search engine ranking (monthly; minimum six months) 6  559.70  3,358.20

TOTAL: $ 9,207.15

Monthly monitoring also includes reviews of generated content. Both this monitoring and the field work are carried out with an SEO tool whose licence is included in the project.

If any additional tools are necessary during monitoring, you will receive a separate price quote for them.


Alina Porter
SEO Manager Sr. 


Oscar McKenzie
SEO Manager Jr.


Carla Lopez
Marketing Manager

When will we start working?

October 2020.

Requirements to begin the project

  1. The project will begin as soon as we receive the first transfer marked ‘Start project’.
  2. The client must provide with the necessary materials (access, information, etc.) for the completion of this project.
  3. Delays in the delivery of such materials shall result in a delay in the project’s completion of at least the same duration.


Everything you have read in this proposal.

Not included

  • Custom designs not specified in this price quote
  • Content creation that has not been agreed upon
  • Monitoring for longer than the time specified in the agreement
  • Any kind of production
  • Additional tools

Payment terms

At the start of each phase, 50% of the amount shall be paid by bank transfer. When each stage is finished, the remaining 50% shall be paid by the same method within 30 days of the invoice date.

Thank you

We look forward to hearing from you.